Působí také jako externí poradkyně pro marketing v rámci Ministerstva zdravotnictví ČR. Je vdaná, má syna Petra a mezi její koníčky patří především cestování, hudba a sport. MUDr. Rudolf Střítecký Management zdravotní péče II, Management… Marketing management/Philip Kotler, Kevin Lane Keller. — 14th ed . p. cm. Dr. Kotler is the coauthor of Principles of Marketing and Marketing. Policy and procedure manuals. Communication skills by October 15, 1988 to NVCC Per- sonnel Office A revised edition of A Handbook for. Developing . Services marketing is a specialised branch of marketing. Services marketing emerged as a separate field of study in the early 1980s, following the recognition that the unique characteristics of services required different strategies…
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